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It's simply another term for saying, 'Fuck it.' It is a French phrase that means 'for glory.' It can be used to peer pressure someone into chugging a beer, punching someone, talking to a girl, or virtually anything. Who doesn't want to do something 'for glory'? The best way to use it is to yell it before you do what you were pressured into. Example: (right before the beer chug) "POUR LA GLOOOOOIRE!!"
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