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Similar to the social class concept of bourgeious, 'rougeious' is a term that defines a particular social position and attitude. 'Rougeious' denotes the rural lower socioeconomic class, especially in the southern US, (aka red-necks) whose attitudes and behaviors are marked by conformity to the standards and conventions of the middle class. The members of the 'rougeious' occupy a socioeconomic position intermediate between those of the lower classes and the wealthy, and in general are materialistic and capitalist in mindset, with a tendency for striving for mediocracy. See 'rougeiousie'.
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