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When a corporation or institution (museum, university), signs off on the creation of a new building for itself, usually designed by a "starchitect", convinced that this new "home" will bestow prestige, success, and street-cred among its associates, patrons, and even its rivals. Occurrence usually coincides with various economic "bubbles" where cash seems to be overflowing everywhere. (See also: "Irrational Exuberance")
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