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When a corporation or institution (museum, [university]), signs off on the creation of a new building for itself, usually designed by a "starchitect", convinced that this new "home" will bestow prestige, success, and street-cred among its [associates], patrons, and even its rivals. Occurrence usually coincides with various economic "bubbles" where cash seems to be overflowing everywhere. (See also: "[Irrational Exuberance]")
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