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Usually 13-18 years of age, these courageous individuals constitute one of the few stable market segments in the current American economy. Fueled by a seemingly endless supply of their parents money (and the considerably less-endless amount they make working at the mall after school), these brave crusaders for capitalism will purchase damn near anything that's black, 80's pop culture themed, spiky, tight-fitting, or otherwise sold at Hot Topic. They're also some of the top consumers of mobile phone data plans in the nation. Unfortunately this positive contribution to so many bottom lines makes it impractical to ship them all to a desert island until they grow out of it.
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