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A city of superficial attitudes, inflated egos and very narrow minds. The pursuit of materialism, excess, and keeping up with the Jones, is the rule in this Phoenix suburb of 250,000 residents, where people brag about the money they have and show off their car to gain recognition. They think money and materialism, instead of people and experiences, are the most important things in life. It’s a place where people often ignore you if--God forbid--you look only average. You get weird looks from people at the Scottsdale Fashion Square if you are not wearing the latest trendy wardrobe. Known to many locals as Snobbsdale or Snottsdale, its swankiness makes it home to many of the Phoenix area’s most trendy establishments: Nordstrom, Barney’s New York, Gucci and Kenneth Cole. And only in Scottsdale can you find restaurants that serve $70 steaks. Although most Scottsdale people wont admit it, many are probably on the verge of foreclosure, due to excessive credit card debt and ridiculous spending that will soon turn them poor like the rest of us. Gosh, then they wont be able to frequent their numerous golf courses, country clubs and resorts. What’s a rich person gotta do? Scottsdale thinks its so rich, but is actually only upper middle-class. Heck, it isnt even the richest city in Arizona or Maricopa County. So I have no idea why the people seem so snooty. Despite its perceived affluence, there is probably more loneliness and misery per-capita in Scottsdale than anywhere else.
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