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A female character possessing all the traits likely to lure nerdy males into consuming a particular media product and included in that media product precisely for that purpose. Such characters are usually cute and mousy, possess mathematical or scientific intelligence, often redheaded, generally nonthreatening, etc. Examples include “Willow” from “Buffy: The Vampire Slayer” and “Chloe” from “Stargate: Universe”
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