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A form of the word "Bowser," referencing, of course, Bowser of the Mario series. The expression is colloquial to Middle America, particularly parts of rural and suburbian Iowa. However, small patches of society in southern Texas tend to use it sparingly. Bowsah is primarily used to describe something that is particularly difficult, comparing it to being the "final boss." Another usage is to express something particularly nasty or rude in terms of societal perceptions. It is also used to describe something that is annoying and recurring, as Mario had to fight Bowser a buttload of times and yet always seemed to triumph over the larger, stronger freak of nature.
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