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Sista Souljah is a rap artist and was a vocal member of Jesse Jackson's Rainbow Coalition. During the 92 riots over the Rodney King beating, Sista Souljah made several racist statements encouraging senseless black on white violence. Her sound bites not only damaged her own reputation, but ultimately damaged Jesse Jackson's credibility. Presidential candidate Bill Clinton wasted no time jumping on this, and compared Souljah (and Jesse Jackson by association) to David Duke, a former Louisiana governor who was a leader in the Ku Klux Klan. A Sista Souljah moment is when a black person damages their reputation by making a racist statement publicly.
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