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When talking to someone of the opposite gender over some sort of electronic contraption, such as instant messaging, text messaging, or other alternate forms of communication, the rule states that if said person does not respond to a message in the time of five minutes, that they have either left, or are not paying attention to you. In most cases, this spells doom for relationships, but if your are talking to someone with a short attention span, this may be understandably excused with the necessary punishment of one minute of shunning.
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