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A state of joblessness whereby an unemployed person spends all of their time on social media sites (Facebook, Twitter, etc) eventually leading them to consider themselves a "Social Media Expert" or Guru, purporting to know how other people and companies can "leverage their brand" and "increase ROI" by hiring the twunemployed person as a "Social Media Consultant", despite the fact that the twunemployed clearly cannot make any money for themselves through social media. Enough time spent on Twitter eventually leads the twunemployed person to believe they have an actual career.
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