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The persona a person takes on when a camera (still or video) is on them. When someone is "in the lime light" and is not themselves. they become shy and are unable to be themselves at the very least. This person DOES NOT exhibit the "X" factor needed to be successful, entertaining, or "Hot" on camera or in pictures. The antithesis (polar opposite) of Camera Not is "Camera Hot". Camera Hot is used when someone is working the camera and exhibits adequate performance to entertain at multiple levels.
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