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Roger Price (creator of MadLibs) in his 1970 classic, "The Roob Revolution" created the term 'roob' to denote the so-called Silent Majority of his time. They are still with us today, as evidenced by the political 'career' of Sarah Palin et al. The roobs are immediately identifiable not only by their uneducated mangling of our language (I will refer you to his book and Paul Fussell's immortal treatise "Class" for more detail) but their inability to see cause and effect of their own toxic behavior. It may also be referred to with the plural roobs and the collective noun roobdom. Obviously, it is derived from the derogatory urban slang of yesteryear, rube which was short for reuben, referring to an undereducated rural person (e.g., "Reuben Reuben I've Been Thinking"). A synonym: bubs, as in 'the bubs', a depiction of the Elmer Fudd like qualities of the modern rube.
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