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First begun in 1843, the ISA, or International Shpoople Association, is the leading organizer and executor of intra- and international Shpoople matches and tournaments, including the WST, the World Shpoople Trophy. Shpoople was begun by Fjord Vanderflorgen in Copenhagen, Denmark, and has since become arguably the most popular game in recent history, with recent ISA findings estimating 1.9 billion individuals with intimate knowledge of the game. The match is over when one participant has clearly victored and declared "Shpoople!". Condolences are then offered to the loser of the match, most commonly "Don't be sad, that's why they call it Shpoople".
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