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Do something with a hard sexy edgy style, especially if it includes extreme adventure, partying, gambling or sex. The word was first used and invented by Bodog.com founder Calvin Ayre in the early 90's as the name of the on-line gaming brand he launched. All other meanings for Bodog come from the hard core edgy street style branding values that Calvin Ayre has imparted in the word Bodog.
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