Skip to main content
Dictionary
Store
Blog
World
Help
Advertise
Chat
System Status
Information Collection Notice
Trademark Concerns
reCAPTCHA Privacy
Terms of Service
reCAPTCHA Terms
Privacy Policy
Accessibility
Report a Bug
Data Request
Contact Us
Security
DMCA
© 1999–2026 Urban Dictionary ®
Mugs
Tees
Hoodies
Pro Customization
Create unique products with your own words and definitions
Preview
Personalize Your Design
Your Word
Your Definition
A process by which Mainstream Media addresses an issue incessantly, building up to a sense of pending doom. Of course, the problem, while worrisome, does not pose the grave threat they would like you to believe. Finally, MSM abandons coverage of the problem completely, moving on to another problem.
Text fits
Save
Cancel