Skip to main content
Dictionary
Store
Blog
World
Help
Advertise
Chat
System Status
Information Collection Notice
Trademark Concerns
reCAPTCHA Privacy
Terms of Service
reCAPTCHA Terms
Privacy Policy
Accessibility
Report a Bug
Data Request
Contact Us
Security
DMCA
© 1999–2026 Urban Dictionary ®
Mugs
Tees
Hoodies
Pro Customization
Create unique products with your own words and definitions
Preview
Personalize Your Design
Your Word
Your Definition
Minimum Advertised Price. An agreement between suppliers and retailers stipulating the lowest price an item is allowed to be advertised at. If you've ever tried to shop around and keep nosing up against the same number, you may have just discovered that good's MAP. This is why sometimes you see signs that say "price too low to advertise!" Or why when shopping online, sometimes the price doesn't show up until further in the transaction process. Retailers can incur sizable fines and/or penalties from their suppliers for violating MAP contracts.
Text fits
Save
Cancel