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An American clothing retailer founded in 1892. The clothes are designed for college kids, aged 18-22, but many high schoolers wear it as well. Its main competitors are American Eagle Outfitters and Aeropostale. The brand is known for and highly criticized for its borderline-pornographic advertising. A&F has four subsidiary brands:  abercrombie kids - A prep school-themed store designed for children in the age group of 7-14. Essentially smaller, more age-appropriate A&F clothing. Also known as abercrombie (not to be confused with Abercrombie, the shortened name for A&F).  Hollister Co. - A California-themed store whose target age base is 14-18, the high schoolers. The only A&F brand to carry a body care line. Also known as Hollister.  RUEHL No.925 - An Greenwich Village-themed store designed for post-collegiates aged 22-35. It is also relatively unknown, with 27 U.S. locations. Also known as RUEHL.  Gilly Hicks - An Australian-themed store designed for women 18 and older. It offers underwear and loungewear. With 13 U.S. locations, it is the least known of the A&F brands.  Abercrombie & Fitch and its Hollister subsidiary are well-known in American public schools for their "preppy" natures.

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