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The neg hit is the male act of deflating an attractive woman's best features in a way that is neither insulting or demeaning, but only suggests innocently or playfully that he is not phased and should not be expected to react to her features as other men normally would. The advantage of the neg hit is two-fold when used proper and effectively. It first allows a man to distinguish himself from other men who, in her common experience, fall too readily for her because of her features. The second advantage establishes the assumption to a woman that the man using the neg has associated with, hence is worthy of, attention from other women who possess the same asset(s) that are being negged.
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