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To avoid answering questions directly because you don't know the answer, or you don't want the person to talking to knowing the real answer, and talking about another subject you do know something about, or something to flatter or distract the other person, instead. Also resorting to speaking in talking points, folksy colloquialisms, or buzz words to avoid answering questions while trying to look like you know what you're talking about and to keep from having to give an honest or valid answer.
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