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Ocularopoeia (also spelled ocularopœia, or occularopoeia from Greek: οφθαλμικόςποιΐα) is a word or a grouping of words that appear to be what it is describing, suggesting its source object, such as "l(o)(o)k" or "b(.)(.)bs". Occularopoeias was first introduced into [popular culture] in 2008 with the widespread popularization of "leetspeak", and applies almost exclusively to words of that type. The word is a synthesis of the Greek words οφθαλμικός (ocular = "of the eyes") and ποιέω (poieō, = "I make" or "I create") thus it [essentially] means "visual creation". Similar to [onomatopoeia], meaning a word that sounds like the thing it describes.
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