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A word I coined in the summer of 1997 to describe the people (mostly young adults) who relied on MTV and cookie-cutter clothes from the local malls and corporate clothing stores (ie.Urban Outfitters) to design and define their "alternative" lifestyle. It came to me in '97 when I saw a kid drive up in his red, '65 mustang wearing a mall-bought golf cap while sporting his inreasingly popular, brand new, fresh from the package wife-beater to show off his latest "tribal" arm-band tatt. The Mallternative clone can only participate in a prefabbed lifestyle that was mass produced for similar like-minded individuals designed to represent their 'unique' place in the world amongst all their other 'different' peers in the herd.
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