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A very very useful phrase, especially in the context of a business negotiation. Typically, the following issues should be addressed when determining the implementation of value driven content: - Will it effectively help my readers with their jobs? - Is it educational and not too self-serving? - Does it make sense coming from us? - Can we handle inquiries about this topic? - Does it solve a problem for our customers? - Is it something of interest to our customers, given their job position? - Is the content practical enough to use right away? - Will this position our company as experts? When talking about value driven content, your words will have more credibility if you are also a wanker, and like to pull down your pants and bend over for company executives.
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