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1) An Internet search engine known for inadvertently, and often with great comic effect, associating results with mismatched photographs. 2) Generic name for a company that is able to get a great deal of press coverage, but unable to deliver any good products or service. Similar to the term paper tiger but with hype instead of ferocity. 3) Generic term for a company that seems to encourage lawsuits due to poor or naive business practices. In this case, referencing the fact that the term's origin was an Internet company -- a search engine placed an image next to every search result -- often associating a company's copyrighted image with a competitor's website. Notes: The term is pronounced kooo-ul or simply cool, but often is accompanied with a slight, swift, twirling finger point. The finger point is a subtle reference to the fact that the original etymology stems from a .com website with a similar name.
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