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whilst trying to show off, or just having a good time in the company of the opposite sex, something embarressing happens to you, a quick cover-up and rebound it to yeall "it's personal!" to the offending object and pretend that a grudge has been started. this avoids embaressment to you and is, when done properly, a very good come-back. Note: Utilising this term may not actually have the above result but may further enhance your humliation.
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