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A "Hype Shopper" is someone that blindly buys whatever item/s are popular at that point in time. These types of shoppers are considered to be the "Perfect Shopper", because the companies can control these types of people so easily. Hype Shoppers tend to have the personality of a (Conformist). Which basically follows the guideline "If everyone else is doing it, and I do it, then I'm cool for being the same as everyone else." This causes them to not have their own well established personalties, but rather pick and choose what to BE based on the current Trends. Hype Shoppers also tend to buy name brand items over cheaper generics; because name brand items are considered a "Status Symbol."
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