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-A process in which millions of men are currently undergoing (see metrosexual). The Metrosexual-shift is actually an unproven theory that states: Within the next few generations (present - 75 years), over 80% of men will become metrosexuals. -This is partly due to the rate that men are gravitating towards things that were traditionally female. -Hair care products and styling tools, body & face creams, tight fitting clothes, sun glasses and other style trends that one would generally attribute to a female or homosexual male are catching on at a rapid speed with heterosexual males.
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