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verb 1. To work on an impossible task with ridiculous demands and an unrealistic timeline, usually for a project that is excruciatingly boring or unpleasant. Etymology: Circa. 2007 from Hong Kong English, used in the advertising industry. The word has been derived from the name of a director of an advertising agency in Hong Kong who is renowned for handing out impossible tasks, often to be done on weekends or over holidays, with no regard for anyone's schedule.
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