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Obviously (and not unreasonably), the opposite of bawbaggery. A good description is the antonym of bawbaggery, sackage. This "non"-definition exists mainly as a sarcastic play on words. Rather than using a positive word, the user mocks the negativity, by adding the prefix "not". Often, this phrase is a act of defiance towards the officious, annoying idiots that conspire to make life awkward.
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