Skip to main content
Dictionary
Store
Blog
World
Help
Advertise
Chat
System Status
Information Collection Notice
Trademark Concerns
reCAPTCHA Privacy
Terms of Service
reCAPTCHA Terms
Privacy Policy
Accessibility
Report a Bug
Data Request
Contact Us
Security
DMCA
© 1999–2026 Urban Dictionary ®
Mugs
Tees
Hoodies
Pro Customization
Create unique products with your own words and definitions
Preview
Personalize Your Design
Your Word
Your Definition
Originally, to trick someone into watching the extremely catchy "Never Gonna Give You Up" music video by the genius Rick Astley with a fake link (usually with the promise of an exclusive video). Now used in a more general sense, for any sort of deception or trick.
Text fits
Save
Cancel