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A tragically hip LA Based clothing brand.The brand started the new wave of urban hipster fashion along with CHROME HEARTS,AFFLICTION,JUICY...etc.Has come to signify an ability to overpay for loudly colored clothing.Has become a status signifier amongst BMER/BENZ driving club kids who still live at home.Cougar MILFS can be seen wearing it on bonding trips to the mall with their sociopath offspring. The preferred clothing of the DOUCHEBAG GENERATION.
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