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A [rhetorical question], generally in the form of an insulting chant, accompanied by finger-pointing; meant as abuse to a single person or team performing in front of a crowd, by indicating that they are unknown and [insignificant]. Abuse is aimed at two groups: 1) An unknown competitor, whose relative anonymity is highlighted even further. 2) Paradoxically, a well-known competitor whose high credibility and status is undermined in an act of defiance by pretending to regard the competitor as unknown or [insignificant]. Abuse is aimed in two ways: 1) When the competitor is announced. 2) When the competitor is performing badly. The phrase is often used in sport, particularly at football matches in the UK.
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