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In-vertising is a marketing strategy wherein the target audience is pressured into buying a product or service they may or may not need by the intentional insinuation that the audience member must buy the product in order to retain or boost their social standing. In-vertising is often a multi-part scheme which involves manipulation of pop media to increase the popularity of assets heralded herein to be critical to higher social function, such as a song, catch phrase or brand identification.
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