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A successful small US company with a good quality and environmental record that treats it's workers well and has a good product that people want to buy.Because of it's good customer service and product, the company does very well and expands, yet does not francise to maintain quality. So of course all the yuppie noveau hippies and poser hipsters hate it in a kneejerk way because it's "the Man". How dare people patronize a store that makes a consistently decent product! They should patronize the crap local coffeehouse that employs the loser hipsters who cannot make a decent latte to save their lives, as it's more "authentic".
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