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Carbonated beverage introduced by Coke around 2004, claimed to taste the same as regular Coke, with no calories or sugar, and made with the new sweetener Splenda. Arguably tastes not better than Diet Coke, but just has a different aftertaste. This product was created in part for the new generation of soft drinks in America, as the cola companies phase out the term "diet" on all sodas, because of the taboo it evokes in preference for the term "zero" or "free"
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