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Coyly precious indie pop, generally driven by jangly guitars and adenoidal or high-pitched vocals. The name "twee" was first applied to indie pop groups in England in the 1980s, like Heavenly, and was not obviously a compliment. At best, it was an affectionate insult. In the U.K., calling something "twee" suggests that it is affectedly dainty. To the extent there is currently a twee pop revival, that revival is mostly taking place in the U.S. and Scandinavia, where no one knows that they should care about the pejorative implications of the word.
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