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The fratmosphere is the aura that permeates the fraternity/sorority house, party, and social event. Its use is not limited to just describing fraternity related functions and fraternity brothers are not uniquely talented in creating a fratmosphere. An event where there is a fratmosphere is often characterized by men and women dressing very much alike (possibly popped collars on the men), the scent of the cheapest beers (e.g. PBR or The Beast), "hunch punch", and women posing in the "sorority squat" for photos.
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