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1) when one explains incredibly simple concepts in mind-bogglingly complex terms, to create the illusion that one is a "straight up G" 2) when one spends all disposable income on luxury items in the hopes of landing some serious, deal-breaking, high-school snatch 3) when one creates the illusion that one's blackberry is ringing "off da hook" with important business calls, by answering non-existent calls and emails with snappy one-liners derived from one's last name (see also: douschebag)
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