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1) mainly used by middle school/high school kids to describe a "class" of people that are not considered popular. Can mean many different things, from a generally disliked person to a person that just doesn't conform with that is in at the time. The whole popular/unpopular thing is pretty juvenile, most people realize that after highschool. the ones that don't are developmentally challenged. 2)technically anything that is not liked by many people. can be used to describe brands, trends, people, basically whatever you can think of that doesn't catch on.
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