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PSM, for short. A phrase used to desrcibe people, places, and sellouts who fake an expression of sorrow for [personal gain]. For example, a widow may use her husband's death as a way of getting attention for herself. Or a politician may use a national tragedy for personal gain. Another example would be somebody who adopts a "goth" lifestyle, with a pretense at melancholy, in order to make their dull life seem more [interesting]. Little do they know, their life is [interesting enough] without all the pretense, if only they would believe in themselves. All in all, a useful phrase for describing a variety of high-profile whiners.
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