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To surround your product in a hurricane of hyperbolic and possibly false claims that contradict actual product experience, as a form of offensive damage control and PR. The hope that one can spin shortcomings and failures so actively and so frequently that your manic bluster overtakes negative opinion/experience in the public awareness. Attempts to change received wisdom to portray the products failures as benefits and the wave of the future, and competitors advantages as disadvantages, old fashioned and possibly broken.
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