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In the UK, universally refers to Jade Goody, a runner-up on the reality TV show "Big Brother". Despite being apparently slow-witted, devoid of general knowledge and lacking in classical beauty, Goody has since made millions of pounds by appearing in celebrity magazines, diet videos (although it later transpired she had lost weight through liposuction) and the 2007 "Celebrity Big Brother", in which her reputation was severely damaged following alleged racism towards an Indian contestant. Goody is something of a chav icon, proving that you can be a success in today's Britain despite having no talent, beauty or, in fact, any other endearing qualities.
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