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This word is usually used in past tense, as the occurance is almost never spoken of until after it happens. The instance of one inviting another to a casual lunch, dinner, drinks - and then not following through with it. The invitation is nothing and carries no weight, it is said merely to be fashionable. The term comes from shady Hollywood agents to invite their clients out to make them feel like a priority, however they plan to flake all along on the plans. Nowadays, the term can be used by anyone - friends, "soccer moms," and lead-singer band guys. Also see "flake" and "hollywood promise"
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