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Insanely cheap fashion store originating in Sweden, they now have stores all over the world. Wicked line in retro y-fronts in ker-azy designs (guilty of peddling those superman briefs worn at some time by every man you've ever met, and most of the men you haven't). Famously dropped Kate Moss from a £4 million deal after pictures of her snorting blow were published in the British tabloids. She's now designing her own fashion line for Topshop... natch.
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