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57 is in reference to the Heinz "57 varieties" of ketchup. The bottled version of their ketchup doesn't pour easily, so you must tap the bottle on the 57 logo to pour ketchup more easily. When someone is having a hard time getting ketchup out they are given the advice "you must tap the 57". Because of this, in recent days, people have been using the number "57" in place of the word tap; usually replacing tap when the sexual meaning of the word is implied. It can also be found tattooed as a tramp stamp on some women as a subtle cue to "tap that ass".
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