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A lifestyle brand marketed and made to appeal to a specific group of people. It's really that simple and note how I said "appeal to a specific group of people." Hot Topic doesn't appeal to me. It appeals to a specific group of people. It's all the same thing if you take the time to think about it. Different clothing companies for different kinds of people. See the innate diversity there? Apparently not as everyone thinks it's cool to bash what people wear. I see just as many people rip on kids who walk around wearing chains and other goofy adornments from Hot Topic as I see kids who get ripped apart for wearing 9 layers of different colored Abercrombie clothing in the summer time. The difference and the reason that Abercrombie and Fitch is generally targeted and insulted is simply that people who wear Abercrombie and Fitch are more often than not perceived as cool whereas the people who walk around in Hot Topic UFO pants are largely seen as weirdos. There you have two stereotypes which are both equally stupid and equally irrelevant, but hey, we all live in a country inhabited by people who can't get their head around anything but their own insecurities.   As a side note, I wear a lot of Abercrombie and actually work in one simply because the job is easy. A lot of my friends wear Rocawear and there are a few that wear PacSun and Hot Topic clothes. The bottom line, none of us could care any less what any of us wear. How it should be...

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