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maddening cliché, adverb 1. A word overused in the wrong way by ignorant British speakers who mean ‘of course’ but for some reason will not use that perfectly adequate phrase. 2. Used as a filler word to hold the floor in a conversation, the ignorant, British speaker believing that ‘obviously’ sounds intellectual, unlike ‘er, um’. 3. In an obvious manner, overtly. 4. A word used to excuse the speaker for stating something which is openly apparent to the listener.
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