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UR is an abbreviation used for Unlock Reality a term which signifies something deep or wise. UR is Unlock Reality Big Up is a show of respect. Hense, a UR-Big-Up is a show of respect for something or someone showing depth or wisdom. These have begun to appear especially on Myspace as comments which start with: Unlock Reality (UR) followed by a greeting i.e. Unlock Reality (UR) Cool! Unlock Reality (UR) FUN! Unlock Reality (UR) Fantastic! Unlock Reality (UR) the one! If you receive a message like this with a good term at the end, you may feel highly complimented as you have received a UR-Big-Up, indicating that the sender sees you as part of the solution to world problems and not part of the cause.
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