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Meaning [absolutely] awful and most often used when referring to food or somewhere that serves it. Originates from the poor quality of Pizza Gogo [takeaways], [especially] the one near Alleyn's School in London. Pizza Gogo's motto is 'Don't Go For Less Than a Gogo' which some may find comical because the quality of the food and service at Gogo is so poor that anything less would be laughably awful.
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