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• A popular type of Australian breakfast cereal superior to vitabrits made from shredded wheet by the health food company "Sanitarium". Promoted by the cream of Australian sports stars such as George Gregan, Tim Cahill and Brett Lee. • They are often eaten very quickly as sogginess becomes a rapid problem. • The more WeetBix eaten each morning, the more masculine/tough/sporty the human is considered to be.
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